Solid interest in humane stunner
ACE Aquatec had about 80 new leads in the first two days of the show, double the amount in one day as in the whole of last year’s expo, according to managing director Nathan Pyne-Carter.
Potential customers came from Norway and from the Mediterranean, mainly to talk about the company’s electric Humane Stunner Universal (HSU), and Ace’s head of sales and marketing, Mike Forbes, said the majority of leads felt ‘pretty solid’.
‘People have an awareness of electric stunning - they see the results on a video screen, fish coming out totally calm and unconscious and they think, how do you do that.
‘They are always quite surprised that there is so little involved mechanically, just the fish flowing through in the water.
‘They expect to see more parts, and for it to be more intrusive with more impact on the fish, and then we show them the section of the stunner we’ve got here – it’s very difficult to make but very simple.’
The HSU was the focus of Ace Aquactec’s stand in Hall 4, where all the processing equipment companies congregate, but the Dundee based firm also brought along its electric fish because it’s a new product and, said Forbes, ‘it attracts attention’.
‘Even though people here are more on the processing side, we have had them asking what it is and what it does.’
Forbes said Ace Aquatec is very busy, building more products, bringing more people in, with R&D constant.
Its newest innovation, the underwater 3D biomass camera, will be launched on international markets later this year.
This month, Forbes will go to London, to pick up the company’s second Queen’s Award for Enterprise Innovation, this time for the HSU. He will be accompanied by Jeff Lyons, who was instrumental in is creation.
Above: Ace Aquatec’s Mike Forbes