Solid in­ter­est in hu­mane stunner

Fish Farmer - - Brussels – Seafood Expo Global 2019 -

ACE Aquatec had about 80 new leads in the first two days of the show, dou­ble the amount in one day as in the whole of last year’s expo, ac­cord­ing to man­ag­ing direc­tor Nathan Pyne-Carter.

Po­ten­tial cus­tomers came from Nor­way and from the Mediter­ranean, mainly to talk about the com­pany’s elec­tric Hu­mane Stunner Uni­ver­sal (HSU), and Ace’s head of sales and mar­ket­ing, Mike Forbes, said the ma­jor­ity of leads felt ‘pretty solid’.

‘Peo­ple have an aware­ness of elec­tric stun­ning - they see the re­sults on a video screen, fish com­ing out to­tally calm and un­con­scious and they think, how do you do that.

‘They are al­ways quite sur­prised that there is so lit­tle in­volved me­chan­i­cally, just the fish flow­ing through in the water.

‘They ex­pect to see more parts, and for it to be more in­tru­sive with more im­pact on the fish, and then we show them the sec­tion of the stunner we’ve got here – it’s very dif­fi­cult to make but very sim­ple.’

The HSU was the fo­cus of Ace Aquactec’s stand in Hall 4, where all the pro­cess­ing equip­ment com­pa­nies con­gre­gate, but the Dundee based firm also brought along its elec­tric fish be­cause it’s a new prod­uct and, said Forbes, ‘it at­tracts at­ten­tion’.

‘Even though peo­ple here are more on the pro­cess­ing side, we have had them ask­ing what it is and what it does.’

Forbes said Ace Aquatec is very busy, build­ing more prod­ucts, bring­ing more peo­ple in, with R&D con­stant.

Its new­est in­no­va­tion, the un­der­wa­ter 3D biomass cam­era, will be launched on in­ter­na­tional mar­kets later this year.

This month, Forbes will go to Lon­don, to pick up the com­pany’s sec­ond Queen’s Award for En­ter­prise In­no­va­tion, this time for the HSU. He will be ac­com­pa­nied by Jeff Lyons, who was in­stru­men­tal in is cre­ation.

Above: Ace Aquatec’s Mike Forbes

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