Sixty years of food sales

Fish Farmer - - Processing News -

VET­ERAN seafood fig­ure John Cather­all, a sig­nif­i­cant pres­ence in the UK food in­dus­try for nearly 60 years, is to re­tire.

Cather­all has been an im­por­tant fac­tor in the growth and de­vel­op­ment of com­pa­nies such as Smed­leys, Ross Foods, Dawn­fresh Seafoods, United Biscuits, Se­abay and Faroe Seafoods, the lat­ter now a sub­sidiary of the Grimsby of­fice of Faroese salmon farm­ing com­pany Bakkafrost.

Hav­ing joined Faroe Seafood in Grimsby, Cather­all im­me­di­ately iden­ti­fied an op­por­tu­nity to build sales of the com­pany’s high qual­ity salmon, farmed in the clean waters around the Faroe Is­lands, and he fo­cused ini­tially on the mar­ket in Ire­land, where he lived for 10 years.

‘I soon be­came a trusted ad­viser to this new and ex­cit­ing mar­ket and cre­ated a work­able lo­gis­tics plan to en­able the re­li­able de­liv­ery of fresh salmon to all 32 coun­ties twice a week,’ he said.

Cather­all quickly learned that the short-life fresh fish sec­tor had to be handled very dif­fer­ently from the frozen mar­ket, with which he had ear­lier be­come fa­mil­iar.

But the suc­cess­ful Ir­ish ex­pe­ri­ence en­abled Faroe Seafood to de­velop sales through­out the UK and into many other mar­kets.

Look­ing back over six decades of the food busi­ness, Cather­all said it had been a plea­sure to work for Bakkafrost, a great com­pany that con­cen­trated on the all-im­por­tant and sus­tain­able as­pects of the busi­ness: fish wel­fare and em­ploy­ees and cus­tomers.

Newspapers in English

Newspapers from UK

© PressReader. All rights reserved.