Sixty years of food sales
VETERAN seafood figure John Catherall, a significant presence in the UK food industry for nearly 60 years, is to retire.
Catherall has been an important factor in the growth and development of companies such as Smedleys, Ross Foods, Dawnfresh Seafoods, United Biscuits, Seabay and Faroe Seafoods, the latter now a subsidiary of the Grimsby office of Faroese salmon farming company Bakkafrost.
Having joined Faroe Seafood in Grimsby, Catherall immediately identified an opportunity to build sales of the company’s high quality salmon, farmed in the clean waters around the Faroe Islands, and he focused initially on the market in Ireland, where he lived for 10 years.
‘I soon became a trusted adviser to this new and exciting market and created a workable logistics plan to enable the reliable delivery of fresh salmon to all 32 counties twice a week,’ he said.
Catherall quickly learned that the short-life fresh fish sector had to be handled very differently from the frozen market, with which he had earlier become familiar.
But the successful Irish experience enabled Faroe Seafood to develop sales throughout the UK and into many other markets.
Looking back over six decades of the food business, Catherall said it had been a pleasure to work for Bakkafrost, a great company that concentrated on the all-important and sustainable aspects of the business: fish welfare and employees and customers.