Frozen future for seafood
YOUNG’S is Britain’s largest seafood retail brand, with a presence in every major supermarket freezer cabinet in the country, and is expected to benefit from the massive public surge in stocking up during the current crisis.
It has a wide range of fish products well geared to the domestic market. However, its food service sector is likely to take a hit as restaurants and canteens close down.
Just before the lockdown Young’s decided to go into the calorie reduction business by expanding its popular Chip Shop range, with a new lighter version offering consumers battered fish containing 45 per cent less saturated fat.
Marketing director Jason Manley said: ‘Saturated fat is a big concern for many, so our new range allows more consumers to enjoy a delicious battered fish fillet, without worrying about the fat content.’
Jason Manley
The launch follows on from its Masters of Fish debut, part of Young’s wider investment to reach new customers.
Chip Shop Lighter packs containing two large-size fillets are now being rolled out at Tesco, Asda and Waitrose stores across the UK.