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ONE of the events flagged up on the No Show Fish Show hub was the first China International Fisheries Online Expo. Co-sponsored by the China Fisheries Association and the Dalian Municipal Government, it kicked off on March 21 as a live online platform.

Zhao Xingwu, president of the

China Fisheries Association, said at the ‘opening ceremony’ that expos play an important role in China’s fast growing fishery economy.The Online Expo played a leading role in opening up new marketing models.

The event brought together companies from around the world and more than 700 kinds of products, and a new platform was set up for the online exchange of seafood. OCEAN Beauty Seafoods salesman Albert Ballard said he had ‘taken some time during this craziness’ to help out his company’s production team.

‘Rather than getting flustered by the things I cannot control, I decided to sharpen my skills and ‘go to school’ within our business.

‘Over the last week I’ve paid close attention to our quality control processes, cut fish, worked try pack production, as well as continued my day to day sales and account management.

‘I challenge each of you during these crazy times to take some time to refresh or build on your seafood knowledge.’ Danielle Davis, director of marketing and partnerships at Niceland Seafood, said food producers, distributors and retailers are ‘evolving quickly to get food to the people when the people cannot go out. It’s a new normal’.The company sources white fish and ASC certified farmed salmon from Iceland and everything it sells has ‘sea-to-pan’ traceability technology so customers can trace their fish using a scannable QR code, said the company.