Mowi promises “good mood food” in TV ad campaign
MOWI is promoting its brand in the UK with a nationwideTV advertising campaign and a tie-up with Great British Bake Off star Kimberley Wilson.
The company’sTV blitz includes spots across many satellite channels as well as ITV and Channel 4. Mowi anticipates that more than 65% of adults in the UK will have seen a Mowi advert over the period of the campaign.
The initiative is also being supported with a refreshed digital advertising campaign launching on Instagram, Facebook and, for the first time, Pinterest.The aim is to drive over 9,000 clicks a week to www.sainsburys.co.uk.
Speaking about the investment, Head of Sales James Cowan, said:“Our commitment to growing the salmon category continues as we inspire consumers to eat salmon and recognise the quality and freshness of Mowi. Many thanks to all our colleagues who deliver consistently high-quality products in these challenging times.We have learned that over half of Mowi sales have been incremental to our partner Sainsbury’s and we continue to provide bespoke support to it during theTV campaign.”
Meanwhile, former Bake Off finalist Kimberley Wilson has partnered with Mowi, creating delicious, nutritious recipes as part of the Good Mood Food campaign.A chartered psychologist with a degree in nutrition,Wilson has developed recipes specifically aimed at creating a positive mood.