Seafish drops marketing campaign after review
UK industry body Seafish is to drop its “Love Seafood” marketing campaign. It will also review the way the organisation is funded, with the aim of replacing the existing levy system.
The changes are spelled out in a five year corporate plan for Seafish, following the results of a recent strategic review.
CEO Marcus Coleman said: “You have told us the levy (due on first hand purchases of most seafood) is outdated and unfair so we have made representations to government to review it.
He added: “As a result of the demand for more focus on the issues above, we are making immediate changes to some of our existing activities.
“The most significant change is we are stopping consumer marketing activity through Love Seafood. This will allow us to release funds to other on issues you want help with.”
Other recommendations to be addressed include:
• Tackling outdated governance arrangements by updating the Framework Agreement and moving the corporate plan cycle from three years to five years.
• Delivering increased partnership opportunities with the four UK administrations.
• Consolidating Seafish’s position as the only organisation working across the seafood supply chain and across the UK.