Proximar strikes exclusive distribution deal for Japan
P52 ,0 5 6eafood, the 1orwegian company Euilding a land-Eased salmon farm near 0ount )umi, has entered into a distriEution agreement with one of Japan s largest distriEution companies.
7he deal is with the 0aruEeni orporation, which is known in Japan as a sōgō shōsha or general trading company. )ounded in , 0aruEeni is one of Japan s oldest Eusinesses.
,t will Eecome the exclusive distriEutor for all tlantic salmon produced at Proximar s 0ount )umi 5 6 recirculating aquaculture system) site now in the final stages of completion.
(2 of Proximar, Joachim 1ielsen, said 7eaming up with 0aruEeni is a key part of our partnership strategy and Erings us one step closer to supplying fresh salmon to the Japanese market.
:e now have a sales and distriEution partner in Japan with superior market insight and access, reducing risk and increasing pricing power.
e added 7he agreement with 0aruEeni provides Proximar significant resources in terms of sales and marketing, and we share the same views in terms of our products attractiveness.
7he agreement covers sales of all volumes produced Ey Proximar for the Japanese market and has an initial term of years. %oth parties will Ee actively involved in the marketing efforts, with the aim to Euild a strong premium sustainaEle seafood Erand.
.a unari 1akamura, eneral 0anager of 0aruEeni s )resh
)ood department said Japan, which consumes , tonnes of salmon annually, is only self-sufficient in seafood, so securing a staEle supply is of great significance.
7ogether with Proximar, we will continue to take on the challenge of ensuring a staEle supply of tlantic salmon for Japanese consumers, he added. 7he construction of Proximar s facility will Ee completed next year Eut its hatchery will start operation towards the end of this year, with harvesting to Eegin from mid- .
)or , the expected harvested volume is around , tons head on gutted weight), increasing to targeted , tons head on gutted weight) when operating at full capacity in .