SSC takes on new identity as Bakkafrost Scotland
THE Scottish Salmon Company (SSC) is rebranding as Bakkafrost Scotland, three years after its acquisition by the Faroese group.
Bakkafrost said:“The corporate focus for the past two years has been to align the businesses and develop its core capabilities in Scotland. The renaming of the Scottish operations will ensure that the Group operates as ‘One Company’, with two regions of production.The ambition is to become Scotland’s leading most sustainable salmon producer and our sustainability strategy will totally transform the business, its impact on the environment and deliver leading standards of fish health and welfare.”
The new name will be applied to all of Bakkafrost’s Scottish operations, but a spokesperson confirmed that products currently branded “The
Scottish Salmon Company” will remain so, for the time being at least.
Bakkafrost has committed to an investment programme of £711m in Scotland, which it said will increase the group’s output by more than 40%. A substantial proportion of this investment will be made in Scotland, Bakkafrost said.
Ian Laister, Managing Director, Bakkafrost Scotland said:“The renaming of our Scotland operations to Bakkafrost Scotland and finalising our larger smolt production strategy, represents our firm step into the future as part of the Bakkafrost family
... Bakkafrost Scotland cements our position on the global stage, while retaining our proud Scottish provenance.This is fundamental to our people, and the communities in which they live and work, and to our customers, who receive only the finest salmon from Scotland.”