IN THE AIR
When easyJet launched in 1995, it had two routes; now it has 886. Budget airlines changed the face of short-haul travel forever, bringing costs down and giving fast access to Europe and north Africa. The internet has played its part too. Price-comparison websites forced fares down, but now individual prices fluctuate based on how many people are looking at a particular flight using complex algorithms. In 1997 all tickets included hold luggage and food, but this changed in
2007 when Spirit Airlines introduced a fee for checking in bags. While this reduced the base price, we now need to be more wary of extra costs. More recently, Norwegian has looked to revolutionise and bring down the cost of long-haul travel where Freddie Laker failed in 1982. It offers flights to the US from Ireland from £69 with a fleet of fuel-efficient, single-aisle planes; a first for transatlantic travel.