the colour of Anarchy
avalanche and Id on their vibrant post-apocalypse
n That bright pink and yellow advertising campaign around Rage 2 isn’t a piece of misdirection on the part of Avalanche and id. It’s a genuine reflection of a new, more vibrant and colourful backdrop for Rage 2 and the opportunities that new technology have opened up for the team. “A lot of that actually came from, first, the desire to push it far from Rage,” reveals id studio director Tim Willits. “And then looking at what the Apex technology could do for us with the jungles and the forests and the swamps and the overgrown cities. And that brought to us light and colour with the vegetation. That led us to have more colourful characters, and people have evolved and let us have more colourful buildings and skies. And now we have a marketing campaign. So it’s really helped establish a unique identity in this world that’s sometimes crowded with brown games.” There remains a consciousness within the development team, however, that some connecting thread needs to be maintained from the original. “You can’t just add colour to anything,” warns senior game designer Loke Wallmo. “So it’s a part of the identity of Rage, as well. It’s supposed to be fun, crazy, over-the-top, so it works really well with what we’re trying to do with the gameplay, with the characters, with the factions. It made a lot of sense to make everything as colourful as we could.