FACES OF GLITTERBOX.
We meet faces from all four corners of the signature brand to find out what makes this inclusive franchise such an iconic and fabulous place to party.
Since Glitterbox’s inception in June 2014, the brand has become known as one of the most diverse and inclusive club nights, with appearances from some of the most sickening drag performers, dancers and DJs.
We meet faces from all four corners of the signature brand, including Simon Dunmore (creator), Raven, Horse Meat Disco and Josh Fletcher, to find out what makes this franchise such an iconic and fabulous place to party.
SIMON. What was your inspiration for starting Glitterbox?
I felt that clubs lack personality that they used to have back in the day. I remember going to clubs and the people and the DJs would be as important as the club. Probably not as important as the music, but they were the people who gave the club real character. When we started Glitterbox, we wanted to make sure the music was on point and we felt there was a huge gap in the market, especially with the fashion and our amazing dancers.
What does Glitterbox offer that other nightlife doesn’t?
We now have a really good collective of dancers, drag queens and characters, and they work with our DJs on a regular basis, and really connect. The DJs love working with them, and there’s a family situation that has been created from everyone working together. There’s really good chemistry.
Why do you think it’s important to have nights like Glitterbox?
I think that clubland became very segmented, and for me, it was always about having a broad demographic of people, whether it be men and women, black and white. That was always the great thing about house music in early days, because it brought everyone together.
How do other Glitterbox parties around the world differ to London?
The parties at the Ministry of Sound definitely have a bier LGBTQ community than the parties we hold at Hï in Ibiza. The dancers also really heavily promote the parties on their social media and that’s a huge contributing factor to their success. There’s not that intensity and community in Ibiza, but the inclusiveness in Ibiza, Sydney and Melbourne is the same in London.
What does Glitterbox mean to you?
I first went to Glitterbox in its inaugural year in Ibiza and have been countless times since. I was still coming to terms with my sexuality on my first visit. I’m from Liverpool originally and I felt like I never fitted into its scene. Glitterbox Ibiza created such an inclusive environment where sexuality didn’t matter but where it was still celebrated.
Tell us about a favourite moment from your time at Glitterbox?
My favourite moment was in Ibiza 2014. I vogued too hard on the dancefloor (by voguing I mean flapping my hands around) I was cooling down with an infamous Glitterbox fan. A guy asked me if he could use it for a minute and we started chatting. He introduced me to his friends and we realised that we had both planned the exact same itinerary in Ibiza and spent the following five days together. They’re now some of my best friends and one even became my flatmate. I guess Glitterbox has a magical way of pulling like minded people together.
What do you see for Glitterbox in the future?
I think something special is happening with Glitterbox at the moment. It’s conquered hearts in London and Ibiza and it’s now unveiling dates around the world. The party has began building its relationship with the community outside of its parties by participating in Pride in London and
NYC Pride, something I hope they build upon in the future. After all, love is the message and Glitterbox is a vehicle to help spread it.
RAVEN. How would you describe a normal night at Glitterbox?
Fun, glitter, laughter, dancing until 10am! Good music, uplifting, high energy, and it’s about the message behind house music, which is love and expression.
Why do you think the LGBTQ community in particular has connected so well with Glitterbox?
It’s the music. Music is the answer. It’s in the lyrics of the songs, and let’s not forget that disco and house music is part of our culture. It’s come from the gay and hispanic community, we created it, so we connect to the message and feel of the music. We need to stand together, unify, love each other and let’s be free, dance, sweat it out and have a good time.
Where would you like to see Glitterbox go in the future?
I feel like it’s on the cusp of going massive, universal. For me, my dream has always been to go to Tokyo, so if I got to go with my work and Glitterbox it’d be like the universe has given me something I’ve wanted my whole life in the best possible time. I feel like it’s going to go worldwide. We’ve been Australia, Germany, Bali... Let’s go all across the globe!
HORSE MEAT DISCO. Why should our readers attend a Glitterbox event?
So they don’t miss out on the fun and the great music. Glitterbox brings such a variety of people together and their main aim is to dance to good music. I love being in a club full of diverse people who really live for music and to see them all connect through that shared love.
What makes Glitterbox different from other club nights?
There’s an enthusiasm at Glitterbox that’s really infectious. A collective joy that seems to spread from the DJs to the dancers and crowd and back again. I always leave with a smile on my face. Plus the DJ lineups are incredible - all my heroes (Louie Vega and Kenny Dope, Honey Dijon, DJ Harvey, Todd Terry, Joey Negro, Basement Jaxx, Dimitri From Paris) under one roof. I can’t believe that we’re on the same bill as them.
Can you tell us about your first time at Glitterbox?
We (Horse Meat Disco) have been doing Glitterbox since its inception in Ibiza in 2014. When we first played there, I was quite nervous as we started out at Eagle London where we continue to play every Sunday, and playing Ibiza seemed like a world away from Vauxhall! I soon got the feeling that the crowd was really glad to not have to listen to a set of tech house, plus there were lots of locals there who live on the island year round and they were really happy to have a night with a different musical policy.