ARTSCHOOL.
Eden Loweth and Tom Barrett are the unstoppable creative forces behind ART SCHOOL. Pushing non-binary representation and queer celebration to the forefront, the duo reflect on their whirlwind fashion journey, which has seen them rise like fluid phoenixes from their humble FASHION EAST beginnings.
Where and how was ART SCHOOL birthed into the fashion sphere, and did the decision to design and create as a duo come naturally?
ART SCHOOL naturally evolved from our creative partnership whilst studying and it was this spark of an idea that pushed us into the greater fashion sphere where we realised we had the ability to comment on real issues for our community within our work.
How do you define ART SCHOOL?
It’s been something vital to the very essence of our brand since day one. These people have built ART SCHOOL, they inspire us, they’re our chosen family and they empower everything we do.
Do you think more fashion houses and creatives should be moving away from gendered labels?
Yes, the breaking down of gendered stereotypes is vital if we are to truly exist in a modern society reflective of everyone. This movement that’s begun is really unstoppable and it’s up to every one of us across industries to embrace it.
In your experience, do you think the fashion world is welcoming to queer individuals or do you think queer representation can be used as a fleeting trend?
It’s a mix of both, fashion and the industry often provides a form of escapism and embraces queer young people; at the same time, it’s important that this isn’t seen as a trend or as a way to get some extra press. We’ve always been sure to put the people that represent our brand first and this is something many big brands, stylists and editors should consider before casting someone from within the community for the sake of being trendy.
How do you both balance individuality and self-expression whilst working as a creative duo?
Again it’s a very natural process of discussion, we work a lot with our models and studio team as a whole to make decisions so it always has a strand of both of us that runs through the work.
What are some recurring and prominent points of reference and inspiration in your work?
The queer artist and director Derek Jarman, the artist Mai Hambling and of course the models who walk our shows.
What does it mean to you to know icons like Christina Aguilera and Rihanna have been seen wearing your designs?
It’s hard to process at first, but obviously incredible and only helps to spread our message to a much wider audience globally.
Finally, what have been the high points of your careers so far?
Getting Fashion East was the first major moment for us – Lulu Kennedy actually changed our lives. Being nominated for a Fashion Award last year and now winning a GAY TIMES Honour, its been an incredible journey.