Live fast, die young

This is only going to increase. By 2030, global apparel consumption is projected to rise by 63%, from 62 million tonnes today to 102 million tonnes – the equivalent of more than 500 billion additional T-shirts. In the USA, the average consumer now purchases one item of clothing every 5.5 days. Welcome to fast fashion, a model that means brands are now producing almost twice the number of clothing collections compared with pre-2000.