Boutique-y Gin Co. and Mason’s Distillery collaboration burns brightly

That Boutique-y Gin Company has worked in collaboration with Mason’s Yorkshire Gin to create Smouldering Heights – a new addition to the Boutique-y Gin portfolio.

A gin with an unusual flavour profile, Smouldering Heights delivers floral and fruity notes and a smoke derived from peated malt included in the botanical mix. When the idea for the gin first came about, the smoky flavour and fire-y label was inspired by the annual act of heather burning on the Yorkshire

Moors, which happens every year to encourage new growth.

However, the theme took on an ironic significance a few months ago when a fire took hold at the Masons Distillery, destroying a still and temporarily halting their production. Thankfully nobody was hurt in the blaze and production at Mason’s has resumed thanks to the welltimed arrival of a new still that was due to help boost capacity to make Mason’s gin.

It seems a somewhat poignant release when considering the circumstances, Smouldering Heights now represents new growth from the ashes – with Masons’ founders Karl and Cathy vowing to turn adversity into opportunity to come back bigger and better than ever before.

Commenting on the launch, Karl Mason says: “This is a liquid created at Masons Yorkshire Gin distillery prior to the fire, that represents our local heritage and traditions. Even the label design, complete with flame-thrower, was conceived before the fire which could be seen as a little spooky! Now the gin, and the design, just so happen to also represent the way we’ve managed to overcome the disaster we’ve had thrown our way. We’re excited for this gin to get out into the world to celebrate our recovery from the fire and looking forward to feedback from our loyal Masons drinkers and some new Boutique-y fans.”

Global brand manager at That Boutique-y Gin Company, Jen Ghosh says: “This initially tragic set of circumstances have given Smouldering Heights a truly remarkable story. We chose to postpone the launch to allow the team at Mason’s to recover, but now the time has come to release it to the world and we’re delighted by the news that Masons is not only back in production but expanding as a result of the fire. We hope that this gin gives people familiar with both brands a pleasingly unfamiliar bottle to relish and enjoy, which through an odd twist of fate has become hugely poignant.”