Wildcat gets ‘thornier’ with new expression

A new expression of Wildcat gin has been launched by the spirits producer Whyte & Mackay. Wildcat Bramble is a blackberry flavoured gin and was launched in Tesco supermarkets in the UK and select bars on the anniversary of the curse of the bramble bush.

Its packaging mirrors that of the core Wildcat brand, but with additional thorny imagery to convey the brand bush. The gin is 37.5% ABV and is berry forward, perfect for serving long with tonic or with a sparkling wine.

The curse of the bramble bush comes from the story that the devil himself cursed the bramble bush in a fit of rage after landing on its prickly thorns. It is said that no one should consume brambles after September 29, the anniversary of the curse.

Mike Greggs, Whyte & Mackay general manager in the UK, France and Germany says: “We are delighted to launch Wildcat Bramble, the darker, thornier sister of our original ‘gin of the night’ Wildcat. Bramble is a decadent new liquid with a mysterious and uncommon flavour, specifically designed to meet consumer demand for new, fun flavours of gin, perfect for those after-dark occasions.”

Wildcat Bramble is available at Tesco UK supermarkets for £26 per 70cl. Additionally, it can be enjoyed at selected bars or purchased online via Amazon.