Own Brand Supermarket of the Year

LIDL IRELAND

In the development of its own-brand gin range, Lidl has always had its finger on the pulse and followed the movement of trends in the broader gin industry. Lidl Ireland has focused on harnessing trending but traditional flavours in its Wild Burrow collection of Irish gins. The range includes Distilled Irish Gin (with spicy, floral and green aromatic notes), London Dry Gin (with warming spice, floral sweetness and fresh citrus), and Raspberry and Thyme Pink Gin (juicy red berry notes with a herbaceous edge).