Refugee charity has new look after winning contest
A GOVAN refugee charity has launched its new look after winning a £50,000 makeover.
Govan Community Project, formerly Govan and Craigton Integration Network, says its new brand will help it reach more refugees and asylum seekers who need support.
The change was made possible by Glasgow-based consultancy Good, which offered the rebrand for free as part of its annual Good for Nothing appeal.
Owen Fenn, project manager at Govan Community Project, said: “Small charities face many challenges and the pressures on refugee charities such as ours have never been greater.
“The need for us to communicate what we do to those we help is vital – and it is just as vital for us to communicate strongly with those who want to help support the charity – we can’t have one without the other.
“Being a beneficiary of the first Good for Nothing award means we have a working brand – not just something that looks good, but something that genuinely works for us day-to-day and which will help the charity to grow and to continue to help those in need.”
The community project gives advice and information for asylum seekers and refugees, housing information, assistance finding courses and jobs, free access to internet and computers, interpreting, arts and crafts activities, women’s and men’s groups and community events.
The Good for Nothing appeal offers corporate-level brand, digital and design skills to causes that otherwise would not be able to afford them.
Good created a new name and identity for Govan Community Project that lets the charity produce its own leaflets and posters using glue, scissors and a photocopier but which l ook professional.
The firm also recommend- ed using symbols alongside text to make it simpler to communicate to an audience that cannot speak English.
Its Good for Nothing challenge will run again this year and charities can apply at www.wearegood.com/ good-for-nothingwhere before March 31.
Anna Matthews, vice chairwoman of Govan Integration Network, said: “Working with Good over the last year has been an amazing, emotional and uplifting experience. Our brand is now streamlined, fun and something to be proud of.
“On top of that the process reminded all of us about the core values of the organisation, the importance of the work it does and the history of the community it serves.”
Keith Forbes, Good founding partner, said: “Good for Nothing has put our skills to positive use for the common good by fulfilling its brief as the embodiment of our brand values.
“It is engaging and motivating our team, as well as educating a new audience to the power and impact of good design thinking.
“Two fantastic programmes have been delivered in 2016 and we are looking forward to engaging with the challenges facing the winner of our 2017 call for entries.”