City footwear firm given seal of approval for vegan range
»
GLOUCESTER-BASED safety footwear wholesaler, Footsure Western Ltd has just landed the seal of approval from the European Vegetarian Union with three of its core line protective toe capped products successfully earning the ‘V-label Vegan’ symbol.
The forward-thinking safety specialist company creates, designs and distributes its own range of affordable work boots in Hardwicke.
The registered ‘V-label’ symbol promotes transparency and clarity with products meeting a standardised criterion in the labelling of vegan and vegetarian products making it one step easier for vegan workers and ethical companies to make decisions on personal protective equipment.
For safety shoes to be considered vegan, they must be made with no animal-derived products in any part of the process, including adhesives and colourants.
This means that leathers, wool, feathers and fur are completely out and replaced by innovative synthetic alternatives.
Protective models, Amblers Safety FS151, FS152, FS214 have he vegan accreditation due to being crafted from a clever combination of long-life microfiber, synthetic PU and breathable mesh whilst being infused with all the necessary safety features including a steel toe cap and midsole; looking and feeling as comfortable and practical as the non-leather equivalent, breaking down the stigma for vegan workers.
The brand also encourages customers to care for their footwear with regular maintenance and day-to-day care and treatment so fewer pairs end up in landfill.
Footsure Sales Director Paul Wheeler says, “We strive to create a diverse and inclusive variety of safety footwear options for the consumer to choose from and develop innovative solutions for an evolving market place. It’s in our DNA to offer clarity, transparency and confidence in what the consumer is purchasing.
“There is a considerable gap in the market for affordable vegan workwear to the everyday tradesperson and we are one step closer to fulfilling that requirement with clarity.”
Retail group MI Supplies sell the Vegan range both online and instore. Alex Ingham, Managing Director says, “We are very keen from a social responsibility side of the business to try to offer as much product based on helping the environment.
“We are starting to see an increase in customers searching for vegan boots through our web store, both from UK and international buyers.
“We feel strongly about Amblers Safety and its benefits. Value for money and up-to-date styling, as well as giving a wide variety of choice on fit-for-purpose styles, has a great benefit for our customers.
“It’s another positive step for a very forward-thinking company, with a great heritage.”