County cookware company Procook buys Steamer Trading

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LEADING UK cookware and kitchen retailer Procook, has announced the purchase of Steamer Trading.

The acquisition includes 27 Steamer Trading stores, including one in Cirencester, the e-commerce business and the head office team.

Daniel O’neill, owner of Procook said: “We are delighted to announce this news and see it as a fantastic opportunity for Steamer Trading and Procook to grow both brands.

“Our focus will continue to be on providing excellent value for money, great service and innovative highquality homewares.”

He added, “We are very excited about the future, though because of high rent and rates and the current retail climate we had to make the decision not to take on all the stores.

“However, we will endeavour to fill all vacancies across our stores by transferring people from closing stores.”

Clare Burgess, who previously was the trading director of Steamer Trading, will now head up the Steamer Trading Cookshop brand, said: “While I am sad to say goodbye to some colleagues, I’m excited about the future for Steamer Trading.

“The new Steamer trading stores will be offering an exciting shopping experience with a great mix of exclusive products alongside iconic kitchen and homeware brands.”

Procook, which won Ecommerce Business of the Year 2018 at the Gloucester Business Awards, was founded more than 20 years ago and has a total of 37 UK stores, a fastgrowing ecommerce business and an international presence in eight European markets.

The kitchenware retailer designs and manufactures around 1500 exclusive products that span cookware, kitchen accessories and tableware categories.

The company, which is based in Gloucestershire, reported a headline sales growth of 21 per cent on the six weeks trading leading up to December 31, 2018.