Toasting champions’ success stories
WITH the launch of this year’s Gloucestershire Business Awards a few weeks away, the champions of 2018 are toasting their success once more.
Headline sponsors Randall & Payne are hosting a winners’ dinner today and we have been looking back at what impressed the judges.
Here is the final few profiles –don’t miss next week’s Business pages for full coverage of the event.
» Clarkson Evans – Corporate Social Responsibility Award 2018
» Leading electrical contractors in the UK.
» Started life as a family business in the 1980s when chairman Steve Evans began trading as SP Evans Electrical Contractor, using his spare bedroom as an office.
» Employs more than 850 staff wiring new homes across England and Wales.
» Based in Staverton. » The winning entry – Clarkson Evans was nominated by Cheltenham and Gloucester Hospitals Charity for an original approach and willingness to get behind all aspects of its work.
Both parties were keen to rewrite the rules for corporate partnerships to create a relationship in which skills, knowledge and resources are shared.
The partnership has made a significant impact in less than three years with Clarkson Evans not only raising vital funds for local cancer patients but using skills and knowledge to make a difference.
Clarkson Evans has raised more than £9,000 to provide Sky Ceilings, which have transformed environment across treatment rooms, replacing plain ceiling tiles with a relaxing backlit summer sky scene in a room which by necessity can have no natural light.
Fundraising initiatives have included replacing disposable plastic cups in favour of reusable cups and flasks for staff, enabling Clarkson Evans to donate £1,000 of saved spend as part of an environmental commitment to reducing unnecessary plastic waste.
Clarkson Evans has presented alongside the hospital charities at a national conference to advise on how best to work with corporate partners.
» The Festival, Cheltenham Racecourse – Marketing Campaign of the Year 2018
» The annual highlight of the National Hunt season over four days in March.
» Drives more than £100million worth of economic growth into the local area.
» Cheltenham Racecourse is part of The Jockey Club and is governed by a Royal Charter with every penny made going back into British racing.
» Marketing team of nine based in their Cheltenham office.
» The winning entry – Creating a strategy that delivered both retention and acquisition activities, 2018’s campaign delivered an increase in profit of 3.9 per cent year on year and hit a record attendance of 262,638 through innovative and engaging targeted activity across a 12-month campaign.
Key marketing tools included a dedicated Festival microsite with ticketing platform, social media platforms, CRM system with integrated emails, The Jockey Club app, affiliate programme Racenews, digital agency and rights broadcaster (ITV).
The communications objectives were to drive customer retention and acquisition, while delivering a positive and effective customer journey across all owned channels before, during and after the event.
Two key innovative content series were developed to support the wider marketing activity.
» Are you Cheltenham Ready? – Hosted by local celebrity Dom Joly who discovered how to get ready for The Festival.
» Cheltenham Chats – A content series hosted by F1 and BBC Sport presenter Lee Mckenzie with the great and the good of horse racing along with celebrity fans. Highly successful on Facebook.
The budget was exceeded across tickets, attendance and hospitality with positive increases from three to seven per cent across the four days on customer acquisition.
» Cotteswold Dairy – Rural Business of the Year 2018
» Harry Workman purchased a milk round in 1938 which is now one of the largest independent dairies in the UK.
» Depots in Cheltenham, North Wales and Shrewsbury with the main processing site in Tewkesbury.
» Employs 360 staff producing highquality products delivered efficiently to a loyal customer base.
» The dairy processes around 250,000 litres of milk every day.
» The winning entry – Chairman Roger Workman (Harry’s eldest son) and managing director George (Roger’s son), together with other family members dedicate themselves to growing the business further.
The hard work of the family and the loyal workforce has paid off as the business continues to grow.
The fleet of old-school milk floats still do their rounds with doorstep delivery enjoying a resurgence as a result of the drive for us all to use less plastic.
Each day 100,000 pints of milk produced by Cotteswold Dairy goes into reusable glass bottles.
Long-term partnerships have been forged and maintained with the local farmers.
The dairy produces and supply products that continue to adhere to their founder’s core values – quality, service and cleanliness.