» Wed­ding in­spires low­cost dress firm

Gloucestershire Echo - - FRONT PAGE - By MELISSA JONES

AWOMAN who found sev­eral of her friends’ low-cost wed­ding­dresses in China when she was their brides­maid has launched her own busi­ness.

Ny­ima Prat­ten’s com­pany Yes White Dress de­signs and makes beau­ti­ful gowns for a frac­tion of the cost of UK prices.

Web­site Bride­book re­cently found brides are shelling out an av­er­age of £1,385 to look their best for the big day, but Ny­ima’s work­ers in Suzhou can come up with a tai­lor-made dress for as lit­tle as £180.

Her com­pany deals di­rectly with wed­ding­dress man­u­fac­tur­ers in the silk and lace cap­i­tal of China, where 80 per cent of the world’s wed­ding dresses are cre­ated.

Top brands from around the world use the same man­u­fac­tur­ers that they work with, but Ny­ima cuts out the mid­dle­men,dress stu­dios and de­signer la­bel­sto of­fer the fin­ished prod­uct without the ex­or­bi­tant price tag.

Each gown is hand­made to cus­tomers’ ex­act, self-taken mea­sure­ments and de­liv­ered to their doors within three months.

They all in­clude sig­na­ture lace-up back de­tail­ing, which al­lows for some ex­tra room in case the bride’s size changes be­fore the main event.

“When a cou­ple of my friends were look­ing for wed­dings dresses a few years ago, the cost blew my mind,” said for­mer Bal­car­ras School pupil Ny­ima.

“I did some re­search, went to wed­ding fairs and thought I could set up my own web­site.

“As a fash­ion jour­nal­ist with a de­gree in man­age­ment with Chi­nese stud­ies, I stud­ied in a place out­side Shang­hai called Ningbo.

“As part of it I learned to speak Man­darin.

“I knew I could make a suc­cess­ful busi­ness out of this.”

Ny­ima has been work­ing with five dif­fer­ent fac­to­ries in Suzhou since Fe­bru­ary 2018 and she is al­ways at the end of the phone if brides need to chat through their re­quire­ments.

One of the com­pany’s most pop­u­lar de­signs, which are named af­ter her friends, is the Betty, cost­ing £220.

Ac­cen­tu­at­ing fe­male curves, it has a sweet­heart neck­line and in­tri­cate flo­ral bead­work and se­quins over the mesh over­lay of the lace-up bodice.

It is de­scribed as a ‘en­chant­ing, ethe­real beauty with a look that tran­scends the ages.’

An­other dress, the £480 ‘Dawn,’ has del­i­cate needle­work and is a more tra­di­tional look with its lace sleeves.

“Peo­ple can find it daunt­ing buy­ing dresses on­line as you hear all the scary sto­ries but I’m al­ways on hand to speak to brides,” said Ny­ima.

“They are high qual­ity. We have had some great feed­back and women have been sur­prised at what they can get for their money.

“As we don’t have stores we can pass on good prices to the cus­tomer.”

For more de­tails on the com­pany visit yeswhit­e­dress.com [email protected]­plc.com

Ny­ima Prat­ten at her friend So­phie’s wed­ding. Be­low, one of the dresses Pho­tog­ra­pher: ivistaphot­o gra­phy.com Wed­ding Plan­ner: taunton­wed­dings. co.uk Model: @mag­da_ beau­ti­cian (In­sta­gram)

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