Bright idea that makes a difference
WE are in the middle of the Light Up Cheltenham event which runs from February 2-24.
Although nly in its second year, it is already feeling like a fixture in the Cheltenham calendar.
It is organised by the Cheltenham BID and this year takes in both St Valentine’s Day and school half term.
The shorter inaugural event went well in 2018 and an increasing number of property owners have volunteered to take part and have their buildings illuminated this time.
It really does make quite a spectacle – watch out for the colour changes during the three weeks.
We are used to lights being a key part of the build-up to Christmas with the switch on event creating excitement and along with markets, carol singers etc generating a festive atmosphere in town.
A lot of work has gone into improving Christmas in Cheltenham over the last few years with the council working with the BID and others.
But we come to January/february and everything can be a bit dark and gloomy.
Light Up Cheltenham aims do something different to brighten things up.
A new feature this year is the giant observation wheel in Imperial Gardens which since it is also lit up and 35m high is difficult to miss.
This Saturday (February 16), at the beginning of half term, the Photon Juggling Glow Show will be happening in High Street – don’t miss that.
Lights are becoming a bit of a theme in Cheltenham, with the remarkable light show a highlight of Remembrance Weekend in addition to the Christmas lights.
Lights can be controversial with concerns about light pollution and use of energy although sensitive locations and the use of low energy LEDS reduce any environmental impact.
I think it makes events everyone can enjoy and we arelooking for more ideas to build on this in the future.