Supermarket on the move
Lidl checks out new home across town
SUPERMARKET chain Lidl wants to leave its Cheltenham town centre store and take over the building currently occupied by Matalan less than a mile away.
It says improvement works are not possible at its existing Grosvenor Terrace branch and wants to relocate to the Matalan building in Swindon Road to create a modern store.
A planning application has been submitted to Cheltenham Borough Council outlining its vision for the move, which it wants to complete as soon as possible.
Documents suggest the new store would open on the day the old store closes with up to 40 jobs transferring down the road.
It is also suggested that the move could create an additional 20 jobs.
The proposed move would not see Lidl take over the entire Matalan store as it would be sub-divided into two, with another retailer - unknown at this time - moving in to the smaller section.
Lidl already has a new store in
Tewkesbury Road, Cheltenham, which is just 1.5 miles away and been open less than a year. And it re-opened its Bishop’s Cleeve store last week.
It is not clear what Matalan’s plans for its presence in Cheltenham or its reaction to Lidl’s application. We have approached Matalan and Lidl for comment.
Lidl says it is undertaking a nationwide programme of modernising its stores in the UK. Updating its older ones - such as the one in Cheltenham town centre - has been a priority.
But, it would need more sales and non-sales floorspace to introduce an in-store bakery, additional chiller and freezer storage and improved staff facilities - as well as free, surface level parking for customers.
It says: “However, there are no opportunities to extend the store or provide surface level parking due to the tight physical constraints of the site... “The conclusion has been drawn that it is necessary to relocate the store to be able to deliver the high standard of accommodation that Lidl seeks to provide across the store portfolio.”
It says the old store would cease trading on the opening of the new store and would be put up for sale or rent by commercial agents - seeking a new occupier as soon as possible.
The Matalan store would be subdivided with Lidl occupying the larger unit, looking on to Swindon Road with a glass front.
The car park would be re-arranged with 131 parking spaces in total, to include six disabled spaces, eight parent and child spaces and cycle parking.
The proposed store’s opening hours will be 7am to 10pm Monday to Saturdays and for a six-hour period between 10am and 6pm on Sundays.
Lidl wants to leave its current store in Grosvenor Terrace and move into the building currently occupied by Matalan in Swindon Road