Test­ing sys­tem set to un­earth truth about em­ploy­ees’ feel­ings

Gloucestershire Echo - - BUSINESS -

EM­PLOY­EES are be­ing given the chance to tell their em­ploy­ers the truth about how they re­ally feel at work for the first time.

Neu­rotech com­pany Truth­say­ers has been set up by Andy Dean, Tim Evans and Si­mon Sta­ple­ton at Sta­tion Road In­dus­trial Es­tate, South Wood­ch­ester.

The three have de­vel­oped E-cubed (Em­ployee Emo­tional En­gage­ment), an em­ployee en­gage­ment sur­vey tool com­bin­ing neu­ro­science, psy­chol­ogy and tech­nol­ogy, to rev­o­lu­tionise the way busi­nesses com­mu­ni­cate, col­lab­o­rate and con­nect with their em­ploy­ees.

Mr Dean said: “By us­ing our greater un­der­stand­ing of how the brain works and com­bin­ing this with a state-ofthe-art im­plicit plat­form, Truth­say­ers is in­tro­duc­ing a ground­break­ing ap­pli­ca­tion of neu­ro­science and tech­nol­ogy that will ben­e­fit or­gan­i­sa­tions world­wide.

“No other plat­form can build a suite of prod­ucts that de­liv­ers dif­fer­ent tests that are all pow­ered by the truth.”

Truth­say­ers is de­signed to help or­gan­i­sa­tions over­come chal­lenges by ad­dress­ing em­ploy­ees’ real con­cerns.

Mr Evans said: “No com­pany has taken the neu­ro­science and knowl­edge out of the lab be­fore to dis­rupt across the com­mer­cial space.

“We’re con­fi­dent Truth­say­ers will change the way busi­nesses en­gage with their em­ploy­ees and cus­tomers in the fu­ture.”

E-cubed utilises im­plicit re­ac­tion time test­ing to cap­ture au­to­matic, in­tu­itive and in­stinc­tive gut re­sponses by by­pass­ing con­scious thought pro­cesses and bi­ases, mea­sur­ing the im­me­di­acy of par­tic­i­pant re­sponses to state­ments on any dig­i­tal de­vice, via lap­top, mo­bile or tablet.

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