Owners shuffle the ingredients to find right recipe for success
COOKWARE and Kitchenware suppliers Procook have announced the closure of a number of stores related to the brand.
Steamer Trading and its subsidiary brand Kitchens Cookshop are due to close their head office and retail spaces, resulting in some job losses.
The brands, which were bought out of administration by Gloucester-based Procook in January, have seen significant changes in recent months as the new owners worked to revive sales.
The company, whose headquarters are near Hardwicke, has said the move will allow them to “maintain a high street presence” and announced expansion plans for the Procook brand, including a new store in Cirencester.
A spokesman at Procook
confirmed the jobs of staff at the Bath and Bristol Kitchens Cookshop store are secure it will undergo a rebrand and reopen as Procook stores later in the year. Procook owner Daniel O’neill said: “After almost six months of trying to get the Steamer Trading model to work and a significant amount of investment we have been forced to draw the brand to a close.
“We have concluded our best route to success is to utilise the most profitable sites in expansion plans for Procook.
“This will enable Procook to maintain a high street presence and will save jobs that would otherwise be lost.
“We’ll be moving 13 stores to trade as Procook but sadly will be closing the remaining eight stores and head office, resulting in some redundancies.”
Chief executive Stephen Sanders said: “Given the current economic pressures faced by retailers on the high street we cannot afford to rest on our laurels, and the difficult decision we’ve come to will enable us to protect the rest of our portfolio.
“We are pleased that by transferring 13 stores to the Procook brand, we’ll be able to preserve a significant number of jobs and will be offering full support to those whose roles are affected.”