Own­ers shuf­fle the in­gre­di­ents to find right recipe for suc­cess

Gloucestershire Echo - - BUSINESS -

COOK­WARE and Kitchen­ware sup­pli­ers Pro­cook have an­nounced the clo­sure of a num­ber of stores re­lated to the brand.

Steamer Trad­ing and its sub­sidiary brand Kitchens Cook­shop are due to close their head of­fice and re­tail spa­ces, re­sult­ing in some job losses.

The brands, which were bought out of ad­min­is­tra­tion by Glouces­ter-based Pro­cook in Jan­uary, have seen sig­nif­i­cant changes in re­cent months as the new own­ers worked to re­vive sales.

The com­pany, whose head­quar­ters are near Hard­wicke, has said the move will al­low them to “main­tain a high street pres­ence” and an­nounced ex­pan­sion plans for the Pro­cook brand, in­clud­ing a new store in Cirences­ter.

A spokesman at Pro­cook


con­firmed the jobs of staff at the Bath and Bris­tol Kitchens Cook­shop store are se­cure it will un­dergo a re­brand and re­open as Pro­cook stores later in the year. Pro­cook owner Daniel O’neill said: “Af­ter al­most six months of try­ing to get the Steamer Trad­ing model to work and a sig­nif­i­cant amount of in­vest­ment we have been forced to draw the brand to a close.

“We have con­cluded our best route to suc­cess is to utilise the most prof­itable sites in ex­pan­sion plans for Pro­cook.

“This will en­able Pro­cook to main­tain a high street pres­ence and will save jobs that would oth­er­wise be lost.

“We’ll be mov­ing 13 stores to trade as Pro­cook but sadly will be clos­ing the re­main­ing eight stores and head of­fice, re­sult­ing in some re­dun­dan­cies.”

Chief ex­ec­u­tive Stephen San­ders said: “Given the cur­rent eco­nomic pres­sures faced by re­tail­ers on the high street we can­not af­ford to rest on our lau­rels, and the dif­fi­cult de­ci­sion we’ve come to will en­able us to pro­tect the rest of our port­fo­lio.

“We are pleased that by trans­fer­ring 13 stores to the Pro­cook brand, we’ll be able to pre­serve a sig­nif­i­cant num­ber of jobs and will be of­fer­ing full sup­port to those whose roles are af­fected.”

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