Flow­er­ing em­pire plant­ing seeds for fresh ven­ture

Gloucestershire Echo - - BUSINESS - Jenni PHILLIPS [email protected]­plc.com

HE’S got a huge cider fac­tory, a chain of lux­ury ho­tels, a gin bar and that lit­tle brand called Su­perdry – now Julian Dunker­ton has snaf­fled up an­other busi­ness.

His wife, the de­signer Jade Hol­land Cooper, has joked he buys so many busi­nesses she can’t keep up and it looks like he has been at it again with the lat­est project, a de­signer florists.

The Chel­tenham en­tre­pre­neur is the co-owner of The Beau­ti­ful Flower Co, at his Dowdeswell Park devel­op­ment just out­side Charl­ton Kings.

Run by ex­pe­ri­enced florist Jo Wood, the shop came about af­ter she was ap­pointed to pro­vide flow­ers for the Su­perdry boss’ wed­ding.

She ex­plained: “I did the per­sonal flow­ers for Jade and Julian and dressed the mar­quee and on the ba­sis of that Julian, as he does, had a busi­ness idea.

“He had this space and said it would be great for a flower shop and we went into part­ner­ship.”

Her other busi­ness Pas­sion, based out­side Bath, pro­vides flo­ral dis­plays for the Soho House group and with 18 years ex­pe­ri­ence in the in­dus­try she knows her flow­ers.

The shop also makes use of the ter­race area out­side with ta­bles and chairs for a small cof­fee shop - a hint of what could be to yet to come as the Dowdeswell Park trans­for­ma­tion con­tin­ues.

“We do na­tional and lo­cal de­liv­ery and ob­vi­ously sup­ply the Lucky Onion sites, she said.”

Jo hopes to start teach­ing classes at the shop and has the op­tion to use the space for small din­ner par­ties and events.

Along­side the flow­ers she also sells hand­picked items in­clud­ing can­dles and dishes to cre­ate the per­fect ta­ble dress­ing.

“This is my first re­tail project,” she ex­plained. “I’ve not done a cus­tomer fac­ing role be­fore.

“I’ve learned a lot from Julian al­ready and I will con­tinue to learn. I know my flow­ers and ob­vi­ously he knows the re­tail side.”

Su­perdry has an­nounced pre-tax prof­its fell by more than 50 per cent in “a very dis­ap­point­ing set of re­sults.”

Un­der­ly­ing prof­its be­fore tax fell 56.8 per cent from £97m in 2018 to £41.9m.

The pre­lim­i­nary re­sults, which cover the 52 weeks end­ing April 27 2019, show rev­enue re­mained con­sis­tent with the pre­vi­ous year, at £871.7m.

Founder and in­terim chief ex­ec­u­tive Julian Dunker­ton, who re­turned to the com­pany’s board in April, said he was con­fi­dent things were be­ing done right and his first pri­or­ity upon re­turn­ing was to ‘steady the ship.’

Hap­per­ley’s founder and chief ex­ec­u­tive Matthew Rymer with Adam Hen­son and Phil Vick­ery

Pic­ture: Mark Watkins

Flower de­signer, Char­lotte Harrison at The Beau­ti­ful Flower Com­pany

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