Fresh bid for brand­ing by The Range on unit

Gloucestershire Echo - - NEWS -

» AN­OTHER plan­ning ap­pli­ca­tion has been made that could see the Home­base DIY store on the edge of Chel­tenham be­come The Range.

There are pro­pos­als to split the Home­base unit at Cen­trum Park, off Tewkes­bury Road, into two for The Range and an­other re­tailer to move in.

Home­base has said it re­mains com­mit­ted to its Chel­tenham store and be­lieves its land­lord is merely ex­plor­ing op­tions for the site.

But the plan­ning ap­pli­ca­tion sent to Chel­tenham Bor­ough Coun­cil seeks The Range brand­ing for Unit One.

Il­lus­tra­tions sub­mit­ted as part of the plan­ning ap­pli­ca­tion show The Range signs pro­posed for the build­ing.

The Range is cur­rently based off Tewkes­bury Road, half-a-mile away to­wards the town cen­tre.

It is named as the ap­pli­cant for the bid to put il­lu­mi­nated and non-il­lu­mi­nated brand­ing on the store.

Re­cently, Home­base has said it re­mains com­mit­ted to its Chel­tenham store de­spite a bid to split the unit it oc­cu­pies into two and bring in The Range, the Glouces­ter­shire Echo un­der­stands.

The DIY store is be­lieved to be in con­ver­sa­tion with the land­lords of its Tewkes­bury Road site, which is owned by The Royal Lon­don Mu­tual In­sur­ance So­ci­ety Lim­ited (Royal Lon­don).

Dis­cus­sions are on­go­ing about the Cen­trum Park build­ing since Royal Lon­don sub­mit­ted a plan­ning ap­pli­ca­tion to Chel­tenham Bor­ough Coun­cil for the unit to be sub-di­vided “to ac­com­mo­date The Range and an­other non-food re­tailer.”

Home­base is still work­ing on the as­sump­tion that the ap­pli­ca­tion from the land­lord is for them to explore their op­tions for the site. And the Echo un­der­stands the brand re­mains com­mit­ted to its Chel­tenham store.

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