Brush up on your dig­i­tal skills at Google work­shops

Gloucestershire Echo - - BUSINESS -

GLOBAL search en­gine gi­ant Google is re­turn­ing to the South West next month to de­liver two free work­shops de­signed to help busi­nesses grow.

Top Google trainer Jess El­der will be at­tend­ing the Busi­ness Show­case South West on Wed­nes­day, Oc­to­ber 23, at Ash­ton Gate Sta­dium in Bris­tol.

She will be lead­ing Google’s Dig­i­tal Garage work­shops and of­fer­ing ad­vice to busi­nesses and or­gan­i­sa­tions across the re­gion look­ing to de­velop a dig­i­tal mar­ket­ing plan and cre­ate a strong pres­ence on­line.

Google has hosted its busi­ness work­shops at the Busi­ness Show­case South West for four years.

The idea is to help small busi­nesses, char­i­ties, in­di­vid­u­als and as­pir­ing en­trepreneur­s brush up on the dig­i­tal skills they need to grow their busi­nesses, ca­reers and con­fi­dence.

In the first work­shop, at­ten­dees will learn how to build a plan to en­gage an au­di­ence or find new cus­tomers on­line through so­cial me­dia strat­egy and best prac­tice.

The ses­sion will fo­cus on how com­pa­nies can be ‘seen and heard’ on the web. Jess will cover the im­por­tance of defin­ing a set of mar­ket­ing guide­lines, too.

The sec­ond work­shop is about cre­at­ing a dig­i­tal mar­ket­ing strat­egy. Jess will of­fer an in­tro­duc­tion to the main dig­i­tal mar­ket­ing chan­nels and how to use them to build a strat­egy.

She will also help at­ten­dees learn about the main dig­i­tal mar­ket­ing chan­nels and how they are used to help busi­nesses.

The ses­sion of­fers to help del­e­gates learn how to cre­ate and struc­ture a prac­ti­cal dig­i­tal mar­ket­ing plan for a small busi­ness util­is­ing the main dig­i­tal mar­ket­ing chan­nels.

Show­case or­gan­iser, Jamie Breese, said: “There’s some­thing at this event for every­body on the day – from start-up war­riors to ex­pe­ri­enced CEOS, and every­one is wel­come to come along and take part in a true cel­e­bra­tion of busi­ness in the South West.

“We are of­fer­ing a com­plete 360-de­gree busi­ness growth and net­work­ing ex­pe­ri­ence for thou­sands in just one day.

“We will have ev­ery­thing un­der one roof – from a break­fast net­work­ing event to speed-net­work­ing ses­sions, key­notes from in­dus­try lead­ers and sem­i­nars from ex­perts in their field.”

The Busi­ness Show­case South­west is a day-long busi­ness de­vel­op­ment and net­work­ing op­por­tu­nity that has more than 220 stands taken by com­pa­nies from across the re­gion.

More than 5,000 at­ten­dees are ex­pected to make their way to the sta­dium to take part in eight ex­per­tled sem­i­nars in the Reach So­lu­tions Sem­i­nar Zone, and lis­ten to top speak­ers from the world of busi­ness.

“If you are in busi­ness, are think­ing about be­ing in busi­ness or have some­thing to say, then this is a truly must-at­tend event with rich con­tent, new con­nec­tions and un­lim­ited net­work­ing op­por­tu­ni­ties,” added Jamie.

The event is sup­ported by Reach So­lu­tions plc – the pub­lisher of the Glouces­ter­shire Echo, Glouces­ter Cit­i­zen, Bris­tol Post, Bath Chron­i­cle and Western Daily Press.

The show­case is tak­ing place be­tween 9.30am and 3.30pm and there is free park­ing in Ash­ton Court for del­e­gates.

There is also a free bus sys­tem be­ing run by First Bus, which will op­er­ate from Tem­ple Meads rail­way sta­tion and other key points in the city.

For in­for­ma­tion on book­ing free tick­ets or an expo stand, visit the web­site at www.busi­nessshow­cas­esouth­west.com.

There’s some­thing at this event for every­body on the day Jamie Breese

Above, Jess El­der of Google speak­ing at the Busi­ness Show­case in June. Right, the Lord Mayor of Bris­tol gets a selfie with the Voda­fone team

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