All change New venue on familiar territory is aiming for ‘longevity’
IT opened quietly and not much was known about Club Covert in Cheltenham. But the town’s newest nightclub, in Bath Road, is now keen to spread the word about what it is like inside and what it offers.
After we revealed last month that the site – which has had many guises over the years – was set to open next to The Miller on September 20, we were contacted by events manager Liam Dunn.
He invited us to take a look around to see the new club, which was last called Tree – albeit for only a year.
This is what we found in a venue that Liam said was aimed at people in their 20s and 30s.
He said: “Cheltenham has a few nightclubs, but there’s a bit of a void for the young professional market.
“This is where they can come for a nice drink and cocktails, rather than cheap drinks in plastic tumblers.”
The club, which can accommodate up to 650 people, seemed smart enough and had the latest computercontrolled sound and lighting system.
There were comfortable-looking seating areas and colourfully-lit bars.
But, to be frank, it did not seem very different to how it has been in the past.
Liam was keen to stress, though, that Club Covert was nothing to do with Tree.
Owned by Dan Field, who is originally from Swindon, a new management team has been brought in that is used to working in the Cheltenham night-time environment.
Liam admitted that some people said the site was “cursed” as it had changed names so many times over the years, but he said the aim was for Club Covert to be around for a long time.
“We’re looking for longevity. We want it to become a staple of the Cheltenham night-time economy,” he said.
The club is offering unlimited gin fizz, at £20 per person, between 10.30pm and midnight.
It is also offering half price pornstar martini trees, at £40 per tree, before midnight – serving 12 people and for a minimum group size of six.
The venue opens at 10.30pm and is free to enter before midnight. It is £3 after that on a Friday and £4 after that on a Saturday.
Liam said although the club had a licence to stay open until 4am, it was likely to continue shutting at 3am.