All change New venue on fa­mil­iar ter­ri­tory is aim­ing for ‘longevity’

Gloucestershire Echo - - NEWS - Robin JENK­INS robin.jenk­[email protected]­plc.com

IT opened qui­etly and not much was known about Club Covert in Chel­tenham. But the town’s new­est night­club, in Bath Road, is now keen to spread the word about what it is like in­side and what it of­fers.

Af­ter we re­vealed last month that the site – which has had many guises over the years – was set to open next to The Miller on Septem­ber 20, we were con­tacted by events man­ager Liam Dunn.

He in­vited us to take a look around to see the new club, which was last called Tree – al­beit for only a year.

This is what we found in a venue that Liam said was aimed at peo­ple in their 20s and 30s.

He said: “Chel­tenham has a few night­clubs, but there’s a bit of a void for the young pro­fes­sional mar­ket.

“This is where they can come for a nice drink and cock­tails, rather than cheap drinks in plas­tic tum­blers.”

The club, which can ac­com­mo­date up to 650 peo­ple, seemed smart enough and had the lat­est com­put­er­con­trolled sound and light­ing sys­tem.

There were com­fort­able-look­ing seat­ing ar­eas and colour­fully-lit bars.

But, to be frank, it did not seem very dif­fer­ent to how it has been in the past.

Liam was keen to stress, though, that Club Covert was noth­ing to do with Tree.

Owned by Dan Field, who is orig­i­nally from Swin­don, a new man­age­ment team has been brought in that is used to work­ing in the Chel­tenham night-time en­vi­ron­ment.

Liam ad­mit­ted that some peo­ple said the site was “cursed” as it had changed names so many times over the years, but he said the aim was for Club Covert to be around for a long time.

“We’re look­ing for longevity. We want it to be­come a sta­ple of the Chel­tenham night-time econ­omy,” he said.

The club is of­fer­ing un­lim­ited gin fizz, at £20 per per­son, be­tween 10.30pm and mid­night.

It is also of­fer­ing half price porn­star mar­tini trees, at £40 per tree, be­fore mid­night – serv­ing 12 peo­ple and for a min­i­mum group size of six.

The venue opens at 10.30pm and is free to en­ter be­fore mid­night. It is £3 af­ter that on a Fri­day and £4 af­ter that on a Satur­day.

Liam said al­though the club had a li­cence to stay open un­til 4am, it was likely to con­tinue shut­ting at 3am.

The new Club Covert has com­fort­able seat­ing and a colour­ful theme

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