Choc-full Gill’s col­lec­tion now a Cad­bury show­piece

Gloucestershire Echo - - NEWS - Jessica MERCER [email protected]­

AWOMAN from Glouces­ter­shire has had her ex­ten­sive choco­late mem­o­ra­bilia col­lec­tion dis­played at Cad­bury World.

Gill Cocks, from Winch­combe, who has been dil­li­gently hoard­ing Cad­bury’s mem­o­ra­bilia for 40 years, was able to un­veil ‘The Gill Cocks Col­lec­tion’ her­self at Cad­bury World.

She de­cided last Oc­to­ber that it was fi­nally time to share the col­lec­tion with the world.

Calling it her “life­long pas­sion”, the col­lec­tion has been gifted to Cad­bury World and the Cad­bury Archives in Bournville.

Gill has been work­ing along­side mem­bers of Cad­bury World’s ar­chive team to cre­ate a replica of her liv­ing room, which served as her col­lec­tion’s show­room for many years.

The replica dis­plays more than 400 items of mem­o­ra­bilia.

An ar­ti­fi­cial Cotswold stone fire­place, and French doors show­ing a gar­den scene, as well as ceil­ing roses and cab­i­nets, have all been in­spired by Gill’s liv­ing room.

As a ges­ture of thanks for the col­lec­tion, The Cad­bury Foun­da­tion made a £5,000 do­na­tion to Gill’s cho­sen char­ity, We All Mat­ter – a Winch­combe­based vol­un­tary or­gan­i­sa­tion aimed at build­ing and strength­en­ing re­la­tion­ships in Glouces­ter­shire.

Key pieces in the col­lec­tion in­clude Richard Tap­per Cad­bury’s bi­ble from the 1800s, tra­di­tional wooden choco­late boxes, framed ad­ver­tise­ments dat­ing back to 1890s and royal sou­venir tins and boxes.

Ad­di­tional cab­i­nets can also be found out­side of the liv­ing room dis­play, which show­case a fur­ther 1,200 items.

Vin­tage Cad­bury mugs, bis­cuit tins, sea­sonal items, glass milk bot­tles, jig­saws, and co­coa and drink­ing choco­late tins, are avail­able for guests to view across 10 full cab­i­nets.

Gill said of the dis­play: “I am so pleased to know that my life­long pas­sion for col­lect­ing all things Cad­bury is now on dis­play for vis­i­tors at Cad­bury World and fu­ture gen­er­a­tions can en­joy the col­lec­tion as much as I have over the past 40 years.”

Sarah Fo­den, Cad­bury ar­chiv­ist at Mon­delez In­ter­na­tional, said: “From early 1800s mem­o­ra­bilia to pre-war pack­ag­ing and gift mugs from the 1980s and 1990s, Gill painstak­ingly as­sem­bled the most im­pres­sive col­lec­tion I have ever come across.”

Diane Mitchell, mar­ket­ing man­ager at Cad­bury World, said: “We are de­lighted to be the new home to Gill’s in­cred­i­ble Cad­bury mem­o­ra­bilia, which is a very valu­able ad­di­tion to our choco­latey at­trac­tion. We are look­ing for­ward to see­ing the re­ac­tion of our guests now that it’s of­fi­cially open.”

Vis­i­tors to Cad­bury World in Bournevill­e will be able to see ‘The Gill Cocks Col­lec­tion’ within their stan­dard ad­mis­sion fee. For more in­for­ma­tion and to book tick­ets, visit www.cad­bury­

I am so pleased to know that my life­long pas­sion for col­lect­ing all things Cad­bury is on dis­play Gill Cocks

Gill Cocks in her home in Winch­combe, sur­rounded by Cad­bury mem­o­ra­bilia

Gill’s sit­ting room recre­ated at Cad­bury World in Bournevill­e

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