Econ­omy-boost­ing fes­ti­val is in the run­ning for top award

Gloucestershire Echo - - BUSINESS - Made­laine RICHARDS made­[email protected]­plc.com

HUN­DREDS of thou­sands of peo­ple de­scended on Glouces­ter in the sum­mer for the “best Tall Ships Fes­ti­val ever”.

The event re­port­edly gave the lo­cal econ­omy an £11.2 mil­lion boost, which is said to be the equiv­a­lent of pro­vid­ing 200 full-time jobs for a year.

Now the three-day event has been nom­i­nated for an award by the Na­tional Out­door Events As­so­ci­a­tion.

The NOEA, which claims to be the UK’S lead­ing out­door events trade as­so­ci­a­tion, has nom­i­nated the Glouces­ter Tall Ships and Ad­ven­ture Fes­ti­val for the Event of the Year Award.

Su­san Tan­ner, NOEA’S chief ex­ec­u­tive, said: “This year again saw an in­crease in en­tries, and the qual­ity of sub­mis­sions was also very high.

“Be­cause of this, we had a longer fi­nal­ist list, and it’s been a real chal­lenge for our judges to de­cide on three or four short­listed in each cat­e­gory.”

Chief ex­ec­u­tive of Mar­ket­ing Glouces­ter, Ja­son Smith, said: “Be­ing a fi­nal­ist in a na­tion­ally im­por­tant award is a tes­ti­mony to the hard work of the team at Mar­ket­ing Glouces­ter and the fi­nan­cial sup­port of Glouces­ter City Coun­cil, Glouces­ter BID, Glouces­ter Quays and a host of other lo­cal spon­sors which has led to the trans­for­ma­tion of Glouces­ter Tall Ships and Ad­ven­ture Fes­ti­val into a city-wide event that at­tracts vis­i­tors from across the coun­try and abroad and at­tracts world­wide pub­lic­ity for the city of Glouces­ter.

“I am par­tic­u­larly proud that the small team at Mar­ket­ing Glouces­ter punch so far above our weight in de­liv­er­ing not just this but mul­ti­ple events that have helped make our city a vi­brant, at­trac­tive place and drive trade to our busi­nesses.”

The award-win­ners will be an­nounced in Novem­ber.

Alis­tair Turner, chair of the judg­ing panel and manag­ing di­rec­tor of EIGHT PR & Mar­ket­ing, said: “It is a huge achieve­ment for those short­listed to­day and we look for­ward to see­ing who is named as win­ners in Novem­ber.”

Beau­ti­ful craft ar­rive in Glouces­ter Docks for the Tall Ships Fes­ti­val

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