Gloucestershire Echo

Ambition of Miles is praised in programme

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MILES Dunkley, founder and creative director of SLG Brands based in Cheltenham has been named as one of LDC’S Top 50 Most Ambitious Business Leaders for 2020.

Now in its third year, the programme, which is supported by The Telegraph, celebrates the inspiring leaders behind some of the UK’S most successful and fast-growing medium-sized firms.

Those profiled hail from every corner of the country, operate across a multitude of industries, employ more than 5,250 people and contribute more than £1bn to the UK economy.

SLG Brands was incorporat­ed in 1985 and has evolved from contract manufactur­er to award-winning beauty brand incubator and global brand builder.

It has fashioned a unique market positionin­g as a highly responsive and trend-led organisati­on, with integrated studios, brand developmen­t and R&D laboratory with headquarte­rs in the centre of Cheltenham.

When Dunkley joined SLG as managing director in 1996, he brought with him a vision to inject his parents’ business with his extensive experience in brand design to catapult the £700,000 turnover firm up the value chain.

The company experience­d an exponentia­l trajectory of growth over the next 15 years, doubling in size every five years and producing top-selling products for ever more high-profile brands, including their own brand creations – COLAB Dry Shampoo, Johnny’s Chop Shop and Beauty Launderett­e. SLG received £10m from BGF, the UK and Ireland’s most active investor in growing businesses, in 2015, to support new product developmen­t and brand incubation. BGF invested a further £10m in 2018 to accelerate SLG’S US expansion plans.

The company will launch its latest brand creations, Rhyme & Reason ecohaircar­e and Amie Naturally Kind Skincare into major retail partners in the USA and UK markets simultaneo­usly at the turn of the year.

Miles Dunkley, founder and creative director of SLG, said: “I am very proud to have been recognised as a part of this list alongside many other inspiring business leaders.

“Since I joined SLG, the company has pivoted from a commodity product sub-contractor to an award-winning, global brand-owner with a reputation for extraordin­ary creativity. It’s been an amazing journey and one that owes a great deal to the brilliant team at SLG.”

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 ??  ?? Miles Dunkley, founder and creative director of SLG Brands
Miles Dunkley, founder and creative director of SLG Brands

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