Time is precious

As a consequence of the Covid lockdowns, I have found myself watching more golf on TV during the day. By doing so, this has exposed me to a world of advertising aimed squarely at the middle-aged, mainly male golfer.

These advertising gurus must know something because most relate to (a) erectile dysfunction (b) hair loss and (c) funeral plans. Black humour aside, what does this suggest to us mere mortals?

Perhaps instead of fretting over that missed short putt or the occasional shank, we should be watching out for the arrival of the Four Horsemen of the Apocalypse coming over the horizon to announce that we have a tee-time on the heavenly links.

Ian Mcewan, Dumfries