Do PXG’s 0311 Gen2 irons justify the hefty price tag?
Kit Alexander went for a fitting to find out if they live up to the hype.
PXG has a different approach to manufacturing than most brands. Rather than having price points and deadlines to hit, engineers are given a blank cheque and as much time as they need to produce the best clubs they can. A new model isn’t released until it’s proven to be better than its predecessor and the price is decided by the materials and production processes required to bring those clubs to market.
When you purchase PXG you’re buying not just into the equipment but the founder Bob Parsons, who describes his brand as the “Ferrari of golf clubs”. There are obvious similarities. The raw technology is fantastic, you’re paying a premium for the badge and you can’t simply buy one from any shop. Every club sold is custom fitted. It’s a wonderful approach but one that limits availability and the opportunity for people to try before buying.
My fitting with Matt Straughan, PXG’s UK Master Fitter, was one of my best in a decade working in the golf industry. The explanation of the technology was clear and the process of identifying my ideal set-up from the four heads and extensive selection of shafts available at no extra cost (thankfully!) was thorough and engaging. I left understanding everything I needed to about the brand and the products. The sound and feel is, in my opinion, unparalleled and the distance and dispersion was comparable to anything else on the market.
But is that enough to justify the price tag? In reality, if price is an issue for you then probably not. But if money is no object, or you’re a serious golfer who is willing to stump up the cash for the best equipment for your game, then you should certainly consider the 0311 Gen2 irons.