Do PXG’s 0311 Gen2 irons jus­tify the hefty price tag?

Kit Alexan­der went for a fit­ting to find out if they live up to the hype.

Golf World (UK) - - NEW PRODUCTS TO BUY - Web: Price: £400 per iron

PXG has a dif­fer­ent ap­proach to manufacturing than most brands. Rather than hav­ing price points and dead­lines to hit, en­gi­neers are given a blank cheque and as much time as they need to pro­duce the best clubs they can. A new model isn’t re­leased un­til it’s proven to be bet­ter than its pre­de­ces­sor and the price is de­cided by the ma­te­ri­als and pro­duc­tion pro­cesses re­quired to bring those clubs to mar­ket.

When you pur­chase PXG you’re buy­ing not just into the equip­ment but the founder Bob Par­sons, who de­scribes his brand as the “Fer­rari of golf clubs”. There are ob­vi­ous sim­i­lar­i­ties. The raw tech­nol­ogy is fan­tas­tic, you’re pay­ing a pre­mium for the badge and you can’t sim­ply buy one from any shop. Ev­ery club sold is cus­tom fit­ted. It’s a wonderful ap­proach but one that lim­its avail­abil­ity and the op­por­tu­nity for peo­ple to try be­fore buy­ing.

My fit­ting with Matt Straughan, PXG’s UK Mas­ter Fit­ter, was one of my best in a decade work­ing in the golf in­dus­try. The ex­pla­na­tion of the tech­nol­ogy was clear and the process of iden­ti­fy­ing my ideal set-up from the four heads and ex­ten­sive se­lec­tion of shafts avail­able at no ex­tra cost (thank­fully!) was thor­ough and en­gag­ing. I left un­der­stand­ing ev­ery­thing I needed to about the brand and the prod­ucts. The sound and feel is, in my opin­ion, un­par­al­leled and the dis­tance and dis­per­sion was com­pa­ra­ble to any­thing else on the mar­ket.

But is that enough to jus­tify the price tag? In re­al­ity, if price is an is­sue for you then prob­a­bly not. But if money is no ob­ject, or you’re a se­ri­ous golfer who is will­ing to stump up the cash for the best equip­ment for your game, then you should cer­tainly con­sider the 0311 Gen2 irons.

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