The eyes have it
Our eyes should show our emotion – not our age! This Mothering Sunday, show you care with the new Olay Eyes collection, and share a look of love
As the windows to our soul, our eyes allow us to communicate how much we love each other without words. So when you celebrate one of life’s most special relationships this Mothering Sunday, 26 March, Olay believes your eyes should show your emotions and feelings rather than your age.
A major study by Olay’s skincare experts found that the delicate skin around our eyes can appear up to 20 years older than the rest of our face. Facial Mapping and Eye Ageing Studies confirmed that, as the skin in the eye area is up to half the thickness of cheeks and much drier, wrinkles and crow’s feet are the first lines to appear. For the 3,500 UK women* Olay spoke to, under-eye dark circles were their top concern. ‘Skin around the eyes is so delicate and thin that it can lose moisture and elasticity quicker than the rest of the face,’ explains Olay’s Principal Scientist, Dr Frauke Neuser. ‘This helps explain why the eye area ages faster. To help slow this fast-track ageing process, it’s important to use a specialist product that helps keep eyes looking fresher, younger and brighter.’
The new Olay Eyes Collection is designed to revitalise your look, and give mothers and their daughters the chance to show just how much they love each other.
Fine lines, crow’s feet, puffiness or dark circles can make our eyes look older. That’s why the new Eyes Collection contains Olay’s most trusted and proven anti-ageing ingredients. The formulas with pentapeptides help boost moisture retention and strengthen delicate skin. Niacinamide (vitamin B3) helps with skin discoloration, and soothing, hydrating Panthenol helps maintain elasticity. Each product is light, non-greasy and easily absorbed – it took Olay scientists over 50 attempts to perfect the texture and feel of one cream alone. So whether you’re a mother, a daughter (or both!) your solution is here.
Olay believes your eyes should show your emotions and feelings, rather than your age