The secret of ageless skin
Is it the right genes or creams? A major study by Olay reveals there’s more to youthful skin than DNA – and GH readers agree
You may thank your mother for your cheekbones, but what about your radiant complexion? A major, breakthrough study by scientists at Olay reveals that you don’t need good genes to have younger-looking skin – in fact, it’s nurture rather than nature that has the most impact on how skin ages†. External factors such as UV exposure and hydration are greater influencers than our genes when it comes to skin that looks and behaves youthfully.
Now, this important data has been used to create new formulas for Olay Regenerist and Total Effects ranges. More than 500 GH readers put it to the test, and Regenerist 3 Point Super Age Defying Cream has achieved the coveted Good Housekeeping Reader Recommended endorsement, as well as the Good Housekeeping Institute Approved accreditation following testing and evaluation by experts in the GH beauty lab. You can see their reactions and the results for yourself in Olay’s new TV ad. It’s proof that, when it comes to younger-looking skin, nurture really can give nature a helping hand.
‘This cream is a joy to use, and my skin felt so much smoother and firmer’ GOOD HOUSEKREEPING READER
‘Over 500 Good Housekeeping readers tried it, and it’s been Reader Recommended. Women, like you, agreed their skin felt firmer’ EVE CAMERON, GH BEAUTY DIRECTOR
IS IT DNA OR OLAY?
92% said their skin was more hydrated and 82% felt their skin stayed moisturised for at least 24 hours*
The question arose when Olay scientists discovered that 8% of women are ‘exceptional skin agers’. Their skin looks at least 10 years younger than their actual age, thanks to the way their genes behave. The good news is that we all have these genes – so what if we could help them to work harder?
Olay used genomic tools to identify potent new ingredients to help skin appear younger-looking for longer. Along with the pentapeptides in Regenerist 3 Point Super Age Defying Cream’s tried and trusted Amino-peptides complex, carob seed extract was added to help improve tone, while hyaluronic acid’s water-attracting properties help skin stay moisturised and supple. This super-boosted formula both hydrates and encourages cell renewal, so skin feels softer, firmer and more lifted, staying younger-looking for longer. Genius, or what? Your DNA just got a helping hand.