RUNNERS-UP

■ Toofaced Chocolate Brow-nie pencil, £19 This has a retractable, flat, angled tip that’s firmer than a traditional pencil, but the colour glided on easily. It comes in four shades that easily matched testers’ brows, and gave a natural, well-groomed look. And yes, it does smell of chocolate! 87/100

■ Charlotte Tilbury Brow Lift, £22.50 A 3-in-1 multitasker with a retractable, tapered pencil, spoolie brush and highlighter. Testers loved the smudge-proof, buildable pigment and how well the shades matched their colour. 87/100

Billion Dollar Brows Universal Eyebrow

Pencil, £17 This comes in a standard brown shade that claims to match all brow colours – just use a lighter touch on pale skins. The creamy pencil applies easily and a little goes a long way. 87/100