Good Housekeeping (UK)

THE WONDER STUFF?

Not a week goes by without a buzzy new ingredient or skincare trend being claimed to have miracle benefits. But, asks Ingeborg van Lotringen, can they really deliver?

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The truth behind much-hyped trends

Like everything else in life, skincare ingredient­s, fads and trends can go viral at the speed of light, leaving millions of us scrambling to snap up the latest elixir of youth. We put five of the current biggest hitters under the virtual microscope, asking a panel of experts whether or not they live up to the hype.

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