Do the BRIGHT THING

Meet the exclusive Dove Invisible Dry dress of 100 colours, created by fashion designer Gok Wan – and you!

MONOCHROME! Research shows that two-thirds of us feel happier and more confident when we’re wearing brights. Enter Gok Wan, Dove’s Body Confidence Advocate, who has designed the dress of 100 colours – the shades women voted as the ones that make them feel most confident.

Gok says, ‘Making women feel confident is something I feel passionately about – and why I was thrilled to partner with body-confidence champions Dove. I hope women feel inspired by this bespoke dress to pick up their own favourite-colour dress and wear it with pride.’

This unique frock will be unveiled at the Qatar Goodwood Festival this Thursday – and you have the chance to win it! Even if you’re not the lucky winner of what is officially the most colour-confident dress in the country, you can give yourself the freedom to be bold with brights every day by making Dove Invisible Dry your new best friend. As well as providing the 48 hours of antiperspirant protection and ¼ moisturising cream you now expect as standard from Dove, it’s also proven to leave no white marks on 100 colours.*

So what are you waiting for? Summer is the perfect season to break away from black and flaunt your bolder, more vibrant side. And with the expert help of Dove Invisible Dry – and top tips from confidence expert Annie Ashdown – there’s never been a better time to show your true colours.

To win The Dove Dress Of 100 Colours, share a selfie wearing your “confident colour” to @Doveuk on Twitter, Facebook or Instagram with the hashtag #100colours. The competition closes on 4 August.

Dove Invisible Dry 48hr Compressed 75ml, £2.79; Dove Invisible Dry 48hr Compressed 125ml, £3.79; Dove Invisible Dry Roll-on 50ml, £2.39** dove.co.uk, #100colours, @Doveuk