LET’S GET IN (RE)FORMATION

IF YOU DON’T YET know the name, you’ll recognise the frocks – thanks to an army of A-list fans. Launched in 2009 by Cali-native Yael Aflalo, Reformation has more off-duty celeb looks to its name than we’ve had hot dinners (and we’ve had a lot of hot dinners): Bella Hadid, Rosie H-W, Margot Robbie and Karlie Kloss are all fans of LA’S answer to the high street. Why such a hit? Well, because of its guilt-free recycled fabrics, eco-friendly packaging and Ref’s very own LA factory, powered by renewable energy. (Not to mention its vintage-look feminine-yet-rock’n’roll designs.)

So, why don’t you own any yet? There’s been one rather large issue standing between us and dress heaven – you can’t shop them in the UK. Sure, you can order online, but who wants to be hit with a huge bill from US customs, only to discover you’ve bought the wrong size?

Well, that’s all set to change. First, Reformation has paired up with Net-a-porter on a capsule collection of Christmas party dress dreams – race you to the red silk slip (far right), on sale this Friday. And second, if you’ve fallen for something on Ref’s US website but want to try before you buy, head to the brand’s pop-up shop on Monmouth Street in London’s Covent Garden (two minutes from Grazia HQ, natch), try on

everything, then order on a clever techy screen with no duty costs and FREE delivery. America’s hottest label on your doorstep? Praise be! Even if that means travelling to London for the pop-up store, it’s still a lot closer than the States… Store will pop up from 7 December, 61-63 Monmouth Street, WC2H