WHAT WE WORE
SPORTING GLORY
june’s Louis Vuitton x Supreme collab was peak hype. Frenzied demand continues even now, with pieces going at exorbitant resale prices on consignment sites.
A one-off phenomenon? Not really. In 2017, streetwear redefined what luxury looks like. Vetements and Gosha Rubchinskiy continue to nail an ultra-cool, post-soviet aesthetic, and Rihanna’s Fenty line has helped Puma’s profits leap by a whopping 92.2%. Off-white’s ascent is similarly unstoppable, with Selfridges reporting the Virgil Abloh-helmed American brand’s sales are up 275% year on year. Retailers predict the brand’s S/S ’18 collab with Jimmy Choo will sell-out fast. On your marks…
UNCOOL FASHION!
isn’t it ironic, you spend the whole time trying to be cool and then it turns out that the coolest thing you could be this year was, well, uncool? Defiantly unattractive – dare we say, ugly – pieces were most desirable this year: from Crocs to bum bags to clumpy dad trainers (Balenciaga’s Triple S sold out quicker than you could say ‘huh?’). Whether you think they’re a fad or fab, these Insta-bait buys were the ultimate social media status pieces of 2017.
GUC C I , GUCCI, GUCCI
we still can’t get enough of Gucci. A hit with millennial shoppers, profits topped $4.7 billion, making it luxury conglomerate Kering’s biggest brand (CEO Marco Bizzarri scooped the International Business Leader gong at this month’s Fashion Awards).
The Gucci effect was as huge. According to fashion search engine Lyst, 35 million shoppers searched for it on the site in 2017, with it also topping the charts for the most desirable handbag (the Marmont – up 102% from last year) and shoes ( logo slides – a perfect Gucci gateway drug). Lyst also reports a rise in searches for Gucci-ish touches like loud florals and snakes. In the year Gucci went fur free, we can only celebrate its incredible influence.