Your A-Z of denim
The best buys, hot new labels, latest trends and how to wear them
A IS FOR ACID WASH
The ’80s must-have is back. Take your style cues from Stella’s runway show and look for details like big pockets and subtle fading.
B IS FOR BAG IT
This season, denim is taking over our accessories, too. Bag yourself one of these…
C IS FOR COLOUR
Acid wash not your thing? Then rock your denim in Crayola brights.
D IS FOR DISTRESSED
Dial up your denim with fraying, raw edges and small rips ( but steer clear of gaping leg-exposing holes – so last season!).
E IS FOR EVE DENIM
Your label to know… think cool classic cuts in premiumgrade denim.
F IS FOR FUN TOPSHOP FACTS
Over the past year, Topshop has sold a pair of jeans every five seconds globally. Its flagship store on London’s Oxford Street sells a pair of jeans every minute. Every pair of Topshop jeans is finished by hand. The brand sells enough jeans worldwide to fill London’s 02 Arena every week. Every hour, Topshop sells enough jeans to reach the top of New York’s Empire State Building three times over.
G IS FOR GLAMOUR
Marabou feathers, crystal and super-sexy cuts – denim goes deluxe.
H IS FOR HIGHWAISTED
Rest your low-rise jeans, it’s all about the high-waister now. Tuck in your top and opt for an ankle-grazing length. (Always try before you buy: high-waisted styles can be tricky fits.)
I IS FOR ICON
J-LO has teamed up with Guess Jeans to star in their S/S ’18 campaign.
J IS FOR JACKETS
A denim jacket is a wardrobe staple and there has never been more variety. Try one of these for size.
K IS FOR KING & TUCKFIELD
For some of the best home-grown selvedge denim we’ve seen. The Marion jeans are on our wish list.
L IS FOR LEVI’S
The original home of all things denim, these are the three pieces to covet now: the 501 Skinny jeans, the baggy Trucker jacket and the Wedgie straight jeans.
M IS FOR MUSTHAVE
Khaite’s effortless designs are firmly on every fashion editor’s radar. If classic cool denim and pared-back shirting are your thing, look no further. (khaite.com)
N IS FOR NINETIES AND NOUGHTIES
The late ’90s and early ’00s are enjoying a revival courtesy of the coolest kids in fashion…
O IS FOR OVERSIZED
Go big or go home. Feminine touches – kitten heels and chandelier earrings – are key to making this trend work.
P IS FOR PATCHWORK
DIY for bespoke or buy ready-made if you’re lazy like us.
Q IS FOR A QUICK FIX
These four pairs of jeans – the best on the high street – will instantly up your denim game.
R IS FOR RUFFLES
We’re thrilled for frills. Simple. As. That.
S IS FOR STREET STYLE
Our street style favourites know the power of denim. Check them out for inspo…
T IS FOR TORTOISE DENIM
Get this new LA label on your radar – eco-friendly denim that limits the use of harmful chemicals in its manufacture. And looks great, of course.
U IS FOR UNIQUE EXPERIENCE
Finding the perfect pair of flattering jeans is the Holy Grail. For helpful, expert advice and a wide range of styles, try Selfridges’ Denim Studio and Donna Ida.
V IS FOR VERSACE
Don’t associate Versace with denim? Think again! Needless to say, we’re not talking about dressing it down…
W IS FOR WESTERN
The Western trend is back – yee-ha! Get in on it with a denim shirt ( but hold on the chaps).
X IS FOR X-RATED
Utilitarian? Tough? Casual? This season denim is daring too…
Y IS FOR YOU
Tailor-made jeans? Living the dream. Try the alteration and customisation services at Trilogy, Levi and Uniqlo for a bespoke fit.
Z IS FOR ZIG-A-ZIG-AH
That feeling you’ll get when you’ve got your to-die-for denim sorted!