The new power perfumes
September is blockbuster season for fragrances. Meet the new scent showstoppers
this month is arguably the most important in the fragrance calendar – when the big players release their most-anticipated scents, just in time to ride the Christmas perfume wave. ‘Launching now allows a fragrance time to really make its mark before the biggest shopping period of the year,’ explains Adella Family, Selfridges’ fragrance buyer. And take it from us, this season’s crop is more impressive than ever. Forget wishy-washy, nondescript blends; powerhouse perfumes are the order of the day. ‘Autumn is when we see a distinct switch to more intense, sensual and deeper fragrances,’ adds Adella. Citrus notes are punchier and florals come with built-in backbone – good news for the 85%* of us looking for fragrances strong enough to be our signature scent. Breathe in the new olfactory icons-in-the-making…
FOR GREEN QUEENS
Calvin Klein Women, £57 for 50ml A powerful ode to the many facets of modern femininity, Raf Simon’s first foray into scent at the helm of Calvin Klein is fresh yet sensual. It opens with minty eucalyptus acorns. Next comes a handful of orange flower petals, followed by cedarwood, seasoned with black pepper and lemon. A feminine fragrance that’s far from a cliché.
FOR MUSK MAVENS
Miu Miu Fleur D’argent, £54 for 30ml Don’t let the cutesy bottle fool you; Miu Miu’s latest fragrance is anything but innocent or twee. It contains some of the headiest, sexiest notes around, from animalistic musk accord, to seductive, somewhat carnal, tuberose via the mysterious, provocative akigalawood. Ideal for after-dark.
FOR FLORAL FREE SPIRITS
Jo Malone London Honeysuckle & Davana Cologne, £94 for 100ml A single spritz transports you into the middle of a quaint English cottage garden, nose tickled up against a winding bush of sugary honeysuckle in full bloom. It’s invitingly sweet, but thanks to a trickle of aromatic, tea-like davana and damp, earthy moss, it never verges into the sickly.
FOR HOPELESS ROMANTICS
Dolce & Gabbana The Only One, £70 for 50ml Shaking off the stigma of traditional violet scents, there’s nothing powdery or overbearing here. Parma Violet top notes come doused in rich, silky coffee, lending a smokiness to the pool of cosseting vanilla below. Imagine a spoon of the most decadent dessert to be halfway to the true magic of this one.
Prada Les Mirages Desert Serenade, £220 for 100ml A heady celebration of far-flung lands, this one feels supremely exotic. Inside the majestic bottle lies the comforting scent of old leather, like that worn-todeath biker jacket you can’t bear to part with. Indulgent honeycomb oozes through the scent’s core, but it’s saffron that plays the lead role – slightly bitter but supremely spicy.
FOR JASMINE LOVERS
Givenchy L’interdit, £69 for 50ml A reimagining of the fashion house’s first ever fragrance (originally designed by Givenchy as a gift for his friend Audrey Hepburn), the new-gen L’interdit is just as precious. Yes, it has that same billowing cloud of white floral notes (think jasmine, tuberose and orange blossom) but it comes anchored by the grounding scents of vetiver and patchouli.
FOR the glam squad
Dior Joy, £75 for 50ml On paper, the concoction of notes might seem curious, but one splash on the collarbone and you’ll soon realise they make for the perfect medley. First come elegant, velvety rose and jasmine petals, which are then spiked by tangy mandarin, but the real shining star of this show is the milky sandalwood and musk-fuelled base. Prepare for countless what-are-you-wearing enquiries.
FOR SWEET TOOTHS
Louis Vuitton Attrape-rêves, £185 for 100ml Like a bite into the finest truffle, the first spray of this luxe perfume releases the moreish, nutty aroma of fresh cacao. Wait a while and you’ll feel the warmth of spicy, tonguetingling ginger heat things up a little, before syrupy lychee adds a welcome juiciness to the mix. So delectable, it’s practically good enough to eat.