Grazia (UK)

Polly Vernon

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EVER FEEL LIKE YOU’VE got inadequate gush for the modern age? I do. While everyone around me is perpetuall­y erupting into hyperbolic heart-eye-emoji-splattered cultural orgasm over everything from some cat, to that thing Chrissy Teigen said about John Legend… I’m barely capable of expressing mild enthusiasm when someone I know and like gives birth, or gets married, or cheats death.

I didn’t cry over the London Marathon the other weekend. I didn’t go to crazy lengths to get tix for Michelle Obama at the O2, the week before that (I didn’t go to any lengths at all). When Notre Dame burned, I felt a bit sad, but then? I forgot. I thought the BBC show Fleabag was really good – but did I think OMG COMEDY JUST GOT TOTALLY REINVENTED I THINK MY FUNNY JUST EXPLODED?

I did not.

I haven’t got around to watching the Netflix Beyoncé documentar­y yet, which, given how people counted down the hours and the minutes till its release in giddy, greedy, gleeful anticipati­on, represents a shocking derelictio­n of enthusiasm on my behalf. When Greta Thunberg addressed the Extinction Rebellion rally, and the rest of the world fell to its knees, cheeks wetted by tears, arms outstretch­ed towards this small figure, this great hope, my main thought was: ‘Ooooh, it’s like when 16-year-old William Hague spoke at the Tory Party conference!’

Apparently, my gush-averse approach to life is now wholly unacceptab­le. Quite liking stuff doesn’t fly any more. Being briefly amused, fleetingly impressed (but rarely obsessed), L:BNOL (Laughing: But Not Out Loud)… Mild-mannered appreciati­on is not OK, not in this day and age. It’s damp squibbing; damning with fair-to-moderate praise. And if the thing I’m supposed to gush over (only can’t) is female in any way, shape or form? Then my inability to gush is not just rude – but also: a flagrant forsaking of the sisterhood, quite possibly informed by my jealousy.

For gushing is the only way! Gushing is good manners. A modern-day curtsy. A 21st-century genuflecti­on. An ornate expression of humility – a performati­ve knowing of your place. Gushing is communal. Good gushing comes in all-encompassi­ng waves, picking gushers up as it goes, urging them onwards in appreciati­ve torrents of ‘I CAN’T EVEN’ and ‘THIS. IS. EVERYTHING’. Gushing is competitiv­e, as anyone who ever wound up in a gush-off with another fervent gusher – someone equally intent on expressing their borderline violent appreciati­on of whoever or whatever – will tell you.

Where does that leave those of us who are not natural born gushers? Spurious, silent and a little bit scared; or perhaps faking it, and praying for a time when it’s OK to say: ‘Yeah, I like that. It’s quite good,’ once again. That’s where.

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