RICHARD, YASMIN, SOPHIE, SAUL AND CHARLES

‘We’re really transparent about our successes and the things we’re struggling with’

IN 2020 , resilience is vital, but Sophie Jewes and Yasmin Eady already know that. When the PR agency they were both working at went out of business last year, they banded together to form their own communications agency, Raven. It was just six months old when lockdown struck.

It might be relatively small, but Raven has made a big impact by championing young talent such as Charles Jeffrey, Richard Malone and Saul Nash (pictured below). ‘The brands and businesses we work with have a really distinct point of view,’ says Sophie. ‘We don’t tend to work with wallflowers.’

The duo have a familial bond with their designers. ‘What’s really nice about the relationships that we have is that they’re mutual,’ says Sophie. ‘We’re really transparent with them about our successes and the things we’re struggling with. I get so much out of it. It’s friendship. It’s intense, but it’s the only way I know how to do it’.

At the ‘coal face’, Sophie and Yasmin believe that ultimately this moment is spurring them on to make even better work. There’s unity too, across the industry.

‘I feel like there’s quite a lot of camaraderie, a lot of sharing, whereas people weren’t quite so free before,’ says Yasmin. ‘We are very much all in it together. I guess bad times bring that out in people’.