WELCOME TO SAFE TRAVEL BE CURIOUS. BE RESPONSIBLE.

IT HAS BEEN SIX MONTHS since we launched our first virtual edition of the Great West

Way Travel Magazine, and yet despite the challenges faced since, businesses along the route have achieved so much.

From award-winning restoration projects, new paddle boarding tours along the Bradford-on-Avon river to the launch of Bridgerton-themed holiday itineraries. There's even a new Banksy - unexpectedly unveiled on the walls of the disused Reading jail - along with yet many more new immersive, and self-guided, experiences.

Alfresco dining options, and other safety measures have been introduced at our hotels, attractions, restaurants, and pubs and the Great West Way team have kept innovating too.

We hope you will enjoy our new Kennet & Avon Canal map, with 87 miles of magnificent sites and spectacular landscapes to explore by water. We have new branded signage along the route, and have just launched a new video campaign travelling the entire length from London to Bristol virtually.

Our 2021 edition is full of yet more inspiration, from Unforgettable Experiences (p42) to Striking Architecture (p56), Gourmet Guide (p84), Museum Gems (p90) and so much h more.

As we wait for travel restrictions to be lifted, and continue tinue to bring the Great West Way to you, we hope that planning your future staycation will have never been easier - and we look k forward to offering you the warmest of welcomes once travel returns. urns.