SECRETS OF THE MIDDLE AISLE AT CHRISTMAS

Channel 4, 8pm

You know when you nip to the supermarket for a pint of milk and come out with a hot dog toaster? Or a heated dressing gown?

“The middle aisle has become a bit of a British obsession,” says Denise Van Outen, pictured, who hosts this guide to this bizarre shopping destination.

In this Christmas edition, Denise uncovers the clever tactics behind the seemingly disorganised middle aisle and how supermarkets keep us there during the festive season.

The secret to winning the war, apparently, is in the middle aisle. Retail expert Kate Hardcastle says: “They need to get in first. They’ve got to make sure the middle aisle has all the items you want so you can tick items off the list early on.”