The last thing we need is more animal cruelty

YOU might write it off as a cruel joke, but it’s real: forcing cows, who already pay dearly for human tastes, to wear thick plastic face masks .

The Prince of Wales should be royally ashamed to give this medieval-looking device an award instead of condemning it with at least the force he reserves for modern architecture.

The creators of this inhumane contraption claim that it is “comfortable”, but that’s akin to calling meat, eggs, and dairy “gifts to the environment” when they cause it inarguable harm.

The last thing our society needs is to inflict more suffering on animals, when what is needed is a rapid retreat from cruel and environmentally damaging animal agriculture.

Research shows our consumption of cows, lambs, and pigs needs to drop by 90 percent to avert the worst effects of the climate catastrophe.

Our future king should home in on vegan farming initiatives, which actually help animals, human arteries, and the planet.

If there ever was a case of the emperor’s new clothes, this is it.

Elisa Allen Director, PETA UK