Paul An­drew re­vis­ited Sal­va­tore Fer­rag­amo’s Old Hol­ly­wood past for his first col­lec­tion

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Why the

Bri­tish de­signer Paul An­drew turned to the Golden Age of Hol­ly­wood for his Sal­va­tore Fer­rag­amo de­but

From sil­ver-screen stars to Euro­pean roy­alty, Sal­va­tore Fer­rag­amo has al­ways been known for its il­lus­tri­ous clien­tele. With his de­but A/W 18 ready-to-wear col­lec­tion, the cre­ative di­rec­tor Paul An­drew took this re­mark­able her­itage as his start­ing point. ‘The archive is a con­stant source of in­spi­ra­tion,’ he says. ‘I was es­pe­cially in­ter­ested in iconic im­ages of ac­tresses wear­ing Sal­va­tore’s shoes dur­ing Hol­ly­wood’s Golden Age.’ The moodboard nods to this legacy with pho­to­graphs of shoe lasts cre­ated for Au­drey Hep­burn, Rita Hay­worth and Katharine Hep­burn; while An­drew’s other main in­flu­ence is Bri­tish roy­alty. ‘I started look­ing at aris­to­cratic out­door codes of dress­ing and con­sid­er­ing how to make them rel­e­vant for a gen­er­a­tion that’s ob­sessed with streetwear.’ Prints taken from the vast scarf archive have been reimag­ined as blouses and dresses. ‘A woman comes to Fer­rag­amo for her com­plete wardrobe,’ he says. ‘From the per­fect shirt to tai­lored pants – all de­signed, of course, to show­case her shoes…’ char­lotte davey

Above: the Sal­va­tore Fer­rag­amo A/W 18 moodboard. Be­low: looksfrom the col­lec­tion

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