Neutral tones and classic cuts elevated into
an Italian art form
Not a brand much given to the grand gesture, Max Mara presented a cruise
show that was less about a journey to the ends of the Earth, more about… well, great clothes. It might seem old-fashioned but isn’t that what counts? In the Maramotti family’s art foundation in their home town of Reggio Emilia, the designer Ian Griffiths – a clever, charming Brit – showed a collection inspired by both
the brand’s founder and the art, infused with a quiet beauty that is characteristic of all of their endeavours.